Mimi Damm Marketing Seminar Pushed to February 20 Due to Weather

By Liam RodgersHub Updates
Promotional graphic for the seminar ‘From Clicks to Candidates: Innovative Digital Marketing Solutions for Effective Healthcare Recruitment.’ The design features bold purple and cream tones with a modern layout. A circular badge at the top left highlights ‘Free Entry.’ Below the seminar title, the subtitle describes the focus on digital marketing strategies for healthcare recruitment. The event date, ‘13 Feb, Thursday,’ is displayed prominently. A photo of presenter Mimi Damm, gesturing with a pointer, appears on the right against a black circular background. A maroon button at the bottom includes the link ‘bit.ly/healthcare-marketing-seminar’ and ‘RSVP’ text with an upward arrow for emphasis. Designed to appeal to healthcare and marketing professionals.

Notice: Due to weather, this event has been postponed 1 week, to Thursday, February 20th.

Date: Thursday, February 20, 2025

Time: 9:00 a.m. – 11:30 a.m.

Location: Killington Room 

Event Description:

In today’s competitive healthcare landscape, attracting and retaining top talent requires harnessing technology to implement advanced recruitment methods. This seminar will explore innovative digital marketing strategies that healthcare agencies and organizations can employ to effectively market themselves as employers of choice. Join us for a deep dive into how digital marketing can reshape your recruitment efforts, enhance your employer brand, and drive engagement with potential candidates.

Key Topics:

  1. Understanding the Digital Recruitment Landscape
    • Overview of current trends in digital recruitment.
    • The importance of a strong online presence in attracting talent.
  2. Building Your Employer Brand & Story
    • Strategies for defining and promoting your employer brand online.
    • Utilizing social media platforms to highlight company culture and values.
  3. Content Marketing for Recruitment
    • Creating engaging content that speaks to potential candidates.
    • Using blogs, videos, and testimonials to showcase employee experiences and career growth.
  4. Leveraging Social Media for Talent Acquisition
    • Best practices for utilizing platforms like YouTube, Meta, and Google to reach job seekers.
    • Crafting targeted ads and posts that resonate with your ideal candidates.
  5. Search Engine Optimization (SEO) & Search Engine Marketing (SEM)
    • Techniques for optimizing job openings to enhance visibility on search engines.
    • The role of keywords and phrases in attracting the right applicants.
  6. Data-Driven Recruiting
    • Using analytics to measure the effectiveness of recruitment campaigns.
    • Adjusting strategy based on data insights for better results.
  7. Engaging Passive Candidates
    • Strategies for reaching candidates who aren’t actively seeking a job.
    • Building relationships through personalized marketing and outreach efforts.
  8. Utilizing Email Marketing in Recruitment
    • Crafting effective email campaigns to nurture potential candidates.
    • Importance of segmentation and targeting in recruitment emails.

The landscape of recruitment is evolving, and attracting top talent in healthcare remains one of the most challenging.  By implementing strategic digital marketing initiatives, healthcare organizations can significantly enhance their recruitment processes and create a compelling employer brand. Join us to learn how to effectively harness these tools to build a winning team.

Who Should Attend:

  • HR professionals
  • Hiring managers

This seminar will be hosted by Digital Marketing Expert Mimi Damm and will be free to attend. Space is limited, so please save your seat here!